For any brick-and-mortar business, it's a major problem if your customers can't find you. That's true for medical professionals and their patients, too. I'm delighted that I got the opportunity to help Connect Hearing, a major network of hearing clinics in Canada and the United States. They recently asked me to fix some big issues plaguing their hearing clinic locator, namely: The locator itself took upwards of 10 seconds to load and routinely got the visitor's location wrong during geolocation auto-detectionIndividual clinic pages would often show the…
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My first foray into entrepreneurship was surprisingly successful. At least it started that way. My business partner and I hung our shingle as Hearsay in 2008 (now Hearsay Interactive), and we quickly began scheduling one project after another, making enough to live on almost immediately. And it felt really good for a while. The problem came when a huge flat-rate project dragged on four months longer than expected and we had no margins—in terms of time or money—to absorb the blow. When the…
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